| The Global
Entertainment & Media Industry
The Entertainment & Media (E&M) businesses
are undergoing rapid transformation globally and the on-going
evolution is being driven by five structural trends, namely:
- Globalization:
The need to venture into overseas markets for capturing
a larger share of the global market place
- Convergence:
The need to meet challenges being thrown open by the confluence
of media & technology and the potential benefits that
may arise from the associated synergies
- Deregulation:
The need for lesser regulatory controls, more autonomy
and freedom from the perspective of business activities
and fund raising
- Consolidation:
The need to grow by mergers & acquisitions as is feasible;
alternatively, a need to sell-out and /or enter into an
alliance if long term survival seems impractical on a
stand-alone basis
- E-Factor:
The need to imbibe entertainment into various aspects
& business activities of the consumer economy
These five factors are cross-linked and are
the driving forces behind the changes that are taking place
in the global E&M space. While the first four factors, namely,
Globalization, Convergence, De-regulation & Consolidation
refer to the environment specific to companies, policy makers,
technology and the industry, the "E-Factor" has its
origin domiciled in the mindset and behavioral pattern of
the consumer, who is the buyer of the end product. These driving
factors form the strategic core around which the global E&M
companies formulate their strategy.
The Global Entertainment &
Media Industry
Global trends have started impacting the
Indian entertainment industry, both at a macro (industry specific)
& a micro (business & company specific) level, and are expected
to drive the growth of the Indian E&M industry.
The Indian E&M industry has been one of the
best performing industry groups in recent times in India,
with a CAGR of between 15-20% over the past
five years. The E&M industry in India is poised at the threshold
of higher and sustainable growth rates over the next few years,
due to the complementing effect of the five growth drivers
mentioned above. Growth in the industry will continue to attract
both external equity and debt capital as well as management
talent, which will further underpin industry growth.
The YES Expertise
Our dedicated E&M Banking Group aims to
provide comprehensive banking, financial and advisory solutions
to individuals and companies engaged in the following businesses:
- Content Production
- Print Media
- Television Software
- Filmed Entertainment
- Animation
- Content Distribution
- Television
- Filmed Entertainment
- Home Entertainment
- Infrastructure
- Publishing
- TV & Radio Broadcasting
- Film Exhibition
- Animation & SFX Studios
Product and Services
The E&M Banking Group focuses on delivering
customized financial advisory and banking solutions to its
clients, thus aspiring to partner with its clients for all
their business needs.
Depending on nature and attributes of underlying
business, the E&M Banking Group aspires to provide comprehensive
financial and banking solutions comprising Strategic Advisory
Services (Business Plan, Entry Strategy, Joint Venture, M&A),
Fund Raising (Debt, Equity, Quasi Equity), Direct Financing
(Long Term, Working Capital, Gap Financing) and Wealth Management
to companies and individuals engaged in the E&M businesses.
In order to provide such diverse banking solutions with utmost
customer service to its clients, the E&M Banking Group works
with specialists from relevant banking divisions at YES BANK.
Knowledge Initiatives
The E&M Banking Group also plays a very important
role in research and knowledge management for the E&M sector.
Apart from the periodic papers and research on topical issues
relevant to the industry and business, the Group proactively
discusses industry issues with leading media investment agencies,
research houses, trade associations and data collection companies
to jointly work on sector reports. Working jointly with such
agencies and companies reinforces authenticity of underlying
data and enables corroboration of all quantitative data and
research linked qualitative data for industry size and trends.
These alliances help in fostering strong relationships with
leading stakeholders, who in spite of being external to the
industry, work closely with companies engaged in diverse businesses
across the E&M space. In a nutshell, these initiatives are
envisioned to help the E&M Banking Group to comprehensively
service its clients in a definitive and meaningful way.
The E&M Banking Group has collaborated with
the Film & Television Producer's Guild of India to jointly
publish a book, titled, "BOLLYWOOD: Emerging Business Trends
and Growth Drivers", which was released by Mr. Jaipal
Reddy, Honorable Minister for Information & Broadcasting,
during the India Evening Event at the Cannes Film
Festival on May 19th, 2005.
This research driven book analyzes emerging
business trends and growth drivers spanning various business
segments across the Film Value Chain pertaining to the Hindi
Filmed Entertainment Space ("HFES"). The analysis highlights
positive shifts in industry dynamics being witnessed in the
HFES since 2001. It also lists, discusses and analyzes broad-based
growth drivers (aimed at increasing revenues and rationalizing
cost structures, involving proactive initiatives from the
industry and the Government), which can catalyze future growth
in the industry. These growth drivers, when complemented with
positive shifts in industry dynamics, provide favorable investment
perspectives required for attracting growth capital in the
HFES.
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