YES
BANK is pursuing a Brand strategy to build one
of the finest financial brands in India. YES
BANK believes that differentiation begins with
its service and trust mark embedded in ‘YES’,
which represents the Bank’s fundamental
goal of being a highly service-oriented Financial
Institution. The endeavour at YES BANK is to
provide an unprecedented Delightful Banking
Experience to all its customers.
The name
YES signifies -
The essence of the brand
completely by conveying all the values and
characteristics - Attractive, Smart, Simple,
Serious, Reliable, Trustworthy, Optimistic,
Positive, Efficient, Universal
Clutter breaking in the
banking environment, and affirmative with
target clients across business and market
segments
Brand Vision
and Commitment
To be recognised as the WORLD’s
BEST QUALITY BANK IN INDIA
To provide a Delightful Banking
Experience to all its customers
To be a long term partner with all stakeholders
particularly customers by creating & sharing
value
To be a solid and trusted
financial trust mark backed by two professional
promoters and an exceptional management
team
Brand
Pillars
The YES BANK brand is being built around 5 Key
Brand Pillars, which epitomise the growing strengths
of the Bank. All communication and advertising
has been created around these key Brand Pillars
Growth
- YES BANK's core promise is growth,
for it's internal and external stakeholders
symbolise in
Say YES to Growth!
Trust
- YES BANK's Promoters, Investors and
Top Management team, are all of the highest
pedigree with a demonstrated track record, thus
inspiring and establishing a Trust Mark - Say
YES to Trust!
Knowledge
Driven Human Capital - YES BANK has
adopted a knowledge driven entrepreneurial approach
to Banking and offers Financial Solutions beyond
the traditional realm of banking.
YES BANK's top quality Human Capital represents
the finest talents in Indian banking mobilised
from India and abroad.
Technology
- YES BANK is establishing the highest
standards in customer service by adopting cutting-edge
Innovative Technology. The only thing constant
about YES BANK's Technology is Evolution.
Transparency
& Responsible Banking - YES BANK
holds Transparency and Accountability above
all else. The Bank has established the most
stringent Corporate Governance norms, and is
also committed to Responsible Banking by focussing
on Sustainability and Social Responsibility.
YES
BANK will continue to declare it's Promise through
consistent communication activities under the
Brand Slogans "Experience our Expertise"
and "YES for YOU".
