| Your Bank believes in providing a holistic banking experience to all its customers through its high quality, state-of-the-art branch network, using cutting-edge technology, a truly customer-centric offering, and significantly differentiated marketing and branding strategies across major towns and cities in India.
Backed by aesthetic design, your Bank's retail branches are not only strategically located at premium high-street locations but are also benchmarked with world-class design standards to ensure smoother and convenient customer engagement. Your Bank's branches are highly accessible and the various consistent and evocative touch points facilitate warmth, coherent communication and a consistent customer experience. The focus is not only in providing ease of transaction but also in engaging, informing and involving, in a personalised manner thereby providing incremental value for the time spent inside the branch by the customer.
Currently, your Bank's customers are being served through an extensive branch network, comprising of more than 125 branches over 100 locations across India as well as 93 off-site ATMs in Mumbai, Pune and the NCR region. Your Bank will continue to expand its branch presence in line with its strategy of building the highest quality branch network covering major cities and towns across India.
While your Bank's branches have been designed to cater to all segments of customers under the 'One Bank Model', Business Banking and Retail Banking & Wealth Management customers are the most frequent users of this world-class infrastructure. These two segments, together constitute the Branch Banking business, which is an area of very high focus for your Bank and significant investments have been made to provide an exceptional experience to its customers.
Under the aegis of Branch Banking, various innovative Liability and Financial products are provided across both segments, including:
- Savings Accounts (with multiple variants)
- Current Accounts (with multiple variants)
- No-frills Accounts
- Non-resident Accounts (with multiple variants)
- Fixed Deposits (for various tenors)
- 5-Year Tax Efficient Fixed Deposits
- Smart Saver Accounts: A unique proposition, which provides high returns of a Fixed Deposit with the complete liquidity of a Savings Account.
- Smart Salary Accounts: An innovative Corporate Salary Programme, backed by superior technology that enables convenience and direct access.
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